
Peterson Cheese
Enhancing Operational Excellence through GenAI Advisory for Peterson Company
Food & Beverage AWSBusiness Impacts
Identified GenAI and ML use cases to boost efficiency
Created a priority-based transformation roadmap
Customer Key Facts
- Country : United States
- Industry : Food & Beverage
Problem Context
Peterson Company is a family-owned and operated specialty food importer, distributor, and converter in Washington and New Jersey, US. They offer Direct Store Delivery (DSD) services in the Pacific Northwest and have established partnerships with distributors across the U.S. to bring a unique range of products to every major market.
As Peterson Company expanded its operations, it recognized the need to enhance operational efficiency and thereby provide exceptional services to its diverse customer base. To address these goals, Peterson Company partnered with AWS and Quantiphi to accelerate technology adoption and streamline internal operational processes.

Business Requirements
- Enhancing customer profiling to identify and target potential businesses along existing routes for increased profitability
- Streamlining employee workflows with AI-driven tools for sales insights, data access, compliance support, and onboarding
- Centralizing data to optimize vendor analysis, workforce planning, document processing, and demand forecasting

Workshop Overview & Outcomes
Quantiphi conducted a comprehensive GenAI Advisory Workshop with Peterson Company stakeholders to identify growth opportunities and explore actionable use cases tailored to their needs. Understanding Peterson Company's vision of accelerating technology adoption and enhancing operational excellence, Quantiphi aligned potential solutions to their day-to-day challenges.
The workshop uncovered several high-impact use cases, including:
- GenAI-powered virtual sales assistants for driving sales efficiency
- Pricing strategy optimization
- Demand Forecasting for accurate inventory planning
- Workforce capacity planning
- Lead generation and vendor analysis to drive business growth
These solutions are designed to help Peterson Company achieve operational excellence and support its long-term growth. As an outcome of this workshop, Quantiphi provided Peterson Company with a long term transformation roadmap, highlighting the prioritized use cases as well as foundational recommendations with respect to data and change management landscape to achieve the desired objectives.
Testimonial By Peterson Company
"Peterson Company is in the early stages of cloud adoption, and we were seeking a strategic partner to help us develop a roadmap for accelerating technology integration across our operations. Quantiphi conducted a comprehensive GenAI Advisory Workshop with our team where we collectively identified opportunities for growth and explored potential use cases that we can implement by leveraging AWS services. They understood our overarching vision of implementing AI into our operations to promote operational excellence in our day-to-day tasks. I would strongly recommend Quantiphi to any organization that needs support in its digital transformation journey. We would like to thank Quantiphi for their continued support and assistance."
James Brookens, CIO, Peterson Company