case study

Netezza to BigQuery Migration and ETL Optimization

Retail

Business Impacts

73%

reduction in query cost with optimized scripts

70%

improvement in performance with serially optimized queries on BigQuery

90%

improvement in performance with optimized query orchestration

Customer Key Facts

  • Country : USA
  • Industry : Retail

Problem Context

The client is a multinational lifestyle retail corporation with a diverse brand portfolio. They wanted a specific subset of data to be transferred from Netezza to BQ, followed by the optimization of complex Netezza jobs on BigQuery. The client wanted to know if customers were classified as “New,” “Active,” “Re-Activated,” or “Unmatched” at different levels, including DAY, WEEK, MONTH, QUARTER, and YEAR.

Challenges

  • Gigabytes of data stored in on-prem Netezza boxes in the form of tables
  • Long run times (3 hours+) for business critical queries (80+ queries)

Technologies Used

Google BigQuery

Google BigQuery

Google Cloud Composer

Google Cloud Composer

Comparing the performance of running queries within Netezza and BigQuery

Solution

Quantiphi helped the client to compare the performance of running queries within Netezza and BigQuery by translating and optimizing existing Netezza jobs on BigQuery specific to the NAR (new active re-active) use case.

Results

34% reduction in the total number of queries by combining smaller query actions with larger ones

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