Data Silos Unification
Improved Data Quality
Data-Driven Decision Making
Comprehensive Insights, Dashboards, and Reports
Emeritus Insights, part of the Emeritus Institute of Management Pte Ltd, is a Singapore-based provider of online educational services. Accessible on the Emeritus App and website, Emeritus Insights is a one-stop solution to build 50+ in-demand skills. Working Professionals can learn from 5000+ bite-sized video lessons from the world’s best to build skills for success. Their marketing strategy involved employing various online channels like Google Ads, Facebook Ads, and Linkedin Ads. However, the data from these platforms were housed in silos. The client wanted to build a single view of these disparate data sources to analyze data, generate actionable insights, and perform downstream analytics with AI/ML applications.
Quantiphi built a robust, future-proof Marketing Data Warehouse by leveraging the Google Cloud Platform. The data collected from disparate sources like Google Ads, Facebook Ads, and LinkedIn Ads was ingested to Google’s BigQuery through a third-party data connector and custom scripts on GCP. Data architecture was developed by keeping in mind the rules, standards, and models that will govern data collection, consolidation, integration, and consumption
The marketing data warehouse designed in BigQuery acted as a basis for generating actionable insights, fine-tuned reports, and crafting data-driven marketing strategies. It will also equip the client to perform downstream analytics and use this for numerous AI/ML applications.