Built a Robust, Future-Proof Marketing Data Warehouse by Leveraging Google Cloud Platform

Solution

Quantiphi built a robust, future-proof Marketing Data Warehouse by leveraging the Google Cloud Platform. The data collected from disparate sources like Google Ads, Facebook Ads, and LinkedIn Ads was ingested to Google’s BigQuery through a third-party data connector and custom scripts on GCP. Data architecture was developed by keeping in mind the rules, standards, and models that will govern data collection, consolidation, integration, and consumption

The marketing data warehouse designed in BigQuery acted as a basis for generating actionable insights, fine-tuned reports, and crafting data-driven marketing strategies. It will also equip the client to perform downstream analytics and use this for numerous AI/ML applications.

Results

• Consolidated view of data across 13 different sources (marketing channels, website analytics tools, CRM, social media channels, and more) to be used as a single source of truth for analytics and reporting
• Reduction in average querying time from 2-3 minutes to just 50 seconds
• End-to-end data automation of transformation and ingestion process of around 50 GB of incremental data pipelines
• Generation of Fine-tuned dashboards and reports, highlighting KPIs of interest to different business stakeholders