Preventing loss of customer groups
Acceleration of business growth with intuitive recommendations
2.7x improvement over the existing model
The customer, an American insurance company and the largest provider of supplemental insurance in the US, wanted to identify the customer groups that have a higher chance of churning and better understand the reasons behind it.
Quantiphi created a model that outperformed the client’s existing model to identify customer groups that are at a high risk of churning out.
The model suggested reasons for the churn.