Developed a Holistic Customer View
Enabled Customer Profiling and Segmentation
Facilitated Data on a Single Platform
Built a Foundation to Achieve Data-driven Marketing Analytics
A French-holding multinational corporation and luxury goods conglomerate were using SaaS/Black-box CDP solutions that lacked visibility and customizability. They required a white-box CDP solution to obtain a unified view of their customer data and leverage insights for personalized marketing efforts.
Quantiphi created golden records or unique profiles of customers, including their names, email addresses, and phone numbers. These records were then exported to the Salesforce environment through bi-directional data integration and used to perform customer profiling and segmentation on the basis of specific attributes.