Increased ROI on ads spend
Built a foundation to achieve data-driven marketing analytics
Provided a 360-degree customer view
Enhanced efficiency in ad hoc rule management
The client is a US-based cross-border P2P payments and money transfer company that provides services across the world at both digital and retail locations. They needed a 360-degree view of their customers to achieve real-time communication with them based on the ad hoc rules created by the client’s marketing team.
Quantiphi initiated data engineering by cleaning and transforming client’s data. We built rule-based engines to process the data and cater to ad hoc requirements by referring to the real-time Customer Data Platform.
We built various ML-based models, like Churn, CLTV, Segmentation, and Propensity, in order to enable the client to identify the next best action for their customer.