Increased ROI on ads spend
Built a foundation to achieve data-driven marketing analytics
Provided a 360-degree customer view
Enhanced efficiency in ad hoc rule management
The client is a US-based cross-border P2P payments and money transfer company that provides services across the world at both digital and retail locations. They needed a 360-degree view of their customers to achieve real-time communication with them based on the ad hoc rules created by the client’s marketing team.
Google Analytics 360
Firebase
Google BigQuery
Looker
Google Cloud Function
Salesforce
Google AI Platform
Google App Engine
Quantiphi initiated data engineering by cleaning and transforming client’s data. We built rule-based engines to process the data and cater to ad hoc requirements by referring to the real-time Customer Data Platform.
We built various ML-based models, like Churn, CLTV, Segmentation, and Propensity, in order to enable the client to identify the next best action for their customer.
