Business Impact

  • Reduced Manual Effort

  • > 98%

    of Model Accuracy

  • Improved Cost Savings

Customer Key Facts

  • Location : North America
  • Industry : Media & Entertainment

Problem Context

The customer, a Compliance and Marketing insights company, wanted to analyze the advert slots on the radio and further detect adverts in a radio clip to determine the number of times the advert was aired in order to monitor accountability.



  • Detecting varying kinds of adverts and segregating noise in a recording
  • Handling different acoustic attributes of recordings and adverts

Technologies Used

Amazon EC2
Amazon S3
Amazon RDS
Amazon SageMaker

Deploying an Audio Fingerprinting Methodology for Detecting Advert Clips from Radio Recordings


Quantiphi deployed an audio fingerprinting methodology to enable automatic detection of advert clips in radio recordings. This increased the accountability, thereby allowing the customer to gain accurate insights for each dollar spent on adverts.


  • Automated manual task of audio tagging with > 98% accuracy
  • Increased accountability and reduced cost with automated advert tracking

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