Ensured accurate and useful data collection by eliminating gaps in GA4 data collection
Configured GA4 system and aligned with Outrigger’s business requirements
Activated actionable insight generation with KPIs on Looker Studio
Enabled improved user journey tracking
The existing Google Analytics 4 setup did not meet Outrigger’s requirements with gaps in its integration with BigQuery. This gave rise to challenges in activating business insights on Looker Studio. Additionally, Outrigger sought to understand the best practices to implement GA4 and Google Tag Manager by leveraging the power of BigQuery and Looker Studio.
“We had a big challenge when we launched our new website, because in addition to a new website build we also made the transition to GA4. We had to improve and update our entire Google Cloud setup, from GTM to GA4 to BQ to Looker Studio, so that we could make sure our data was accurate and useful for making smart business decisions. We brought in Quantiphi and they did a great job with each part of the project, while staying on time and on budget. They showed a high level of technical expertise and efficiency, and I’m looking forward to continued collaboration in helping us use our data effectively in order to grow our business now and in the future.”Joshua Haddadi, Senior Digital Solutions Manager, Outrigger Hotels Hawaii.