Improvement of previous model
The customer is one of the largest providers of supplemental insurance in the United States, providing financial protection to more than 50 million people worldwide. They wanted to identify the customer groups that have a higher chance to churn and better understand the reasons behind this higher risk of churn while also identifying levers they can pull to mitigate the risk of defection.
Quantiphi created a risk scoring model that outperformed the customer’s existing model in identifying the customer groups that are at a high risk of churning out and also suggested interpretable reasons behind the same.