Identification and acquisition of high lifetime value customers
Optimized targeting by identifying highest and lowest potential customers
The customer was using various third-party tools to interact with their customers and activate marketing campaigns. However, it became challenging to track the performance of these campaigns with multiple tools in use. The customer reached out to Quantiphi to get a unified view of its customer data from different source systems in a single place and build a platform that can be referred to as a single source of truth.
Google BigQuery
Google Cloud Function
Google Cloud Storage
Google Cloud Dataflow
Tableu
Using data architecture techniques, Quantiphi built a data warehouse platform that condensed data and made it analysis-ready. Real-time data visualization dashboards were also designed for each department. Using data architecture techniques, Quantiphi built a data warehouse platform that condensed data and made it analysis-ready. Real-time data visualization dashboards were also designed for each department.
