Generated a Unified View of Applicants from Different Data Silos

Solution

Quantiphi built a robust, future-proof Marketing Data Warehouse by leveraging GCP, helping the client build unique profiles of job seekers including their names, email, and phone numbers. The created records were then exported to the Salesforce environment by implementing Bi-Directional Integration. This data was then used again to perform customer profiling and segmentation to group customers based on specific attributes for further analysis.

Quantiphi built a marketing data warehouse to provide a unified view of the client’s customers and created an automated pipeline for dashboards and reports, hence enabling them to make AI/ML-driven business decisions.

Result

• Consolidated view of all the data sources in BigQuery to be used as a single source of truth for analytics and reporting
• Intelligible understanding of the business operations, marketing efforts, lead conversion funnel, revenue attribution, return on ad spend (ROAS), etc
• A single view of each and every customer from various data sources to uniquely identify them using provided Golden IDs
• A custom solution developed with end-to-end process automation