Enabled data-driven decision making
Automated data transfer process
Enhanced quality of data
Built a foundation to achieve data-driven Marketing Analytics
The client is an international manufacturer and marketer of complete solutions that include high-performance safety devices, printing systems, labels, signs, and software solutions that identify and protect people, products, and places. The challenge was to create a centralized and fully automated real-time Digital Marketing Data Warehouse on Google Cloud for timely integration of data from various platforms and data siloes.
Quantiphi assisted in building a Marketing Data Hub that involved the creation of data pipelines to enable automation and schedule data ingestion and transformation from various data sources to GCP.
The data integration was carried out with a Business Intelligence tool called DOMO, which facilitated quick dashboarding, reporting, and visualization in order to support descriptive and diagnostic analytics.