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Coca-Cola, an American multinational beverage corporation, had launched a loyalty reward redemption program, called MyCokeRewards.com, in which customers had to manually enter 14-character pin codes printed inside their purchased beverage’s bottle caps into a mobile device.
Coca-Cola wanted to eradicate this manual data entry process and aspired to enhance the end consumer experience by building a swift image scanning solution.
Quantiphi developed a custom computer vision solution which enabled customers to easily scan their bottle cap on the mobile app, accurately processing the pin code with sub-second response time for both Android and iOS devices. This saved the company millions of dollars by avoiding the requirement to update printers in production lines to support higher-fidelity fonts that would work with existing off-the-shelf OCR software