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Capitalizing on Marketing Data using Data Science
Capitalizing on Marketing Data using Data Science
Blog

October 27, 2023

In today’s fluctuating marketplace, no marketer can survive without mastering data analytics and automation. Artificial intelligence (AI) and machine learning (ML) solutions are revolutionizing the niche of marketing today. These technologies enhance the system in...

Data-Driven Understanding of Customer Churn: A Guide to Better Customer Retention
Data-Driven Understanding of Customer Churn: A Guide to Better Customer Retention
Blog

September 27, 2022

A business acquires thousands of customers in its lifetime. However, not every customer is created equal. Some customers provide more revenue and offer fewer costs than others. For businesses to remain profitable, it is critical...