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Content to the Power of AI

Overview

Quantiphi's AI capabilities across the media value chain enable content owners to automate production workflows, deliver content personalization and create data-driven stories, and more. Our media intelligence offerings help create engaging content at scale, manage content archives better, drive engagement and conversion rates across channels, and amplify the impact of marketing initiatives.

Customer Success Stories

Transforming Media Publishing Operations with Enhanced Audience Insights
Transforming Media Publishing Operations with Enhanced Audience Ins...

Quantiphi established a centralized Customer Data Warehouse, integrating data from Google Analytics, Google Ads Manager, and Sa...

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Understanding Audience Engagement and Visualizing Advertiser Marketing Insights
Understanding Audience Engagement and Visualizing Advertiser Market...

Quantiphi helped Penske Media Corporation (PMC) develop self-service, cost-optimized and analytical visualizations with an auto...

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Brand Identification from Football (Soccer) Match Videos
Brand Identification from Football (Soccer) Match Videos

Quantiphi is developing a computer vision-based solution that will assist the client in detecting and identifying brands in adv...

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Consumer Data Platform
Consumer Data Platform

Explore how Quantiphi developed an end-to-end consumer data platform for a media consulting company

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Switching Behavior Analysis and Propensity Scoring
Switching Behavior Analysis and Propensity Scoring

Quantiphi leveraged Statistical Analysis and ML-driven clustering to generate insightful viewership patterns, understand switch...

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User Segmentation and Profiling on Global Microblogging Platform
User Segmentation and Profiling on Global Microblogging Platform

Quantiphi developed an end-to-end solution leveraging the clustering model to segment users with similar behavioral attributes ...

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Content Value Chain

Content Ideation & Production

Content Ideation & Production

Leverage AI for creative decision making, automating production workflows, and transforming existing content.

Management & Archiving

Management & Archiving

Boost searchability and discovery through automated meta-tagging and content entity identification. Prevent piracy and undue content storage expenses with video similarity-based solutions.

Distribution & Compliance

Distribution & Compliance

Archive content localization and OTT readiness through auto-translation, subtitling and conformance. Fast-track compliance and quality checks for global distribution

Monetization & Audience Intelligence

Monetization & Audience Intelligence

Optimize and increase advertising revenues by analyzing disparate audience data for contextual advertising, boosting ad effectiveness, and simplifying media planning. Leverage video intelligence to combine audience insights with deep content parameters to determine what works best for your content.

Key Offerings

AI-powered hypertagging engines are advanced automated video meta-tagging and content identification solutions. They enable content owners to quickly search your content, tag them, classify them by persons, scenes, and events and manage the data in a centralized, robust system.

Content Performance Analytics helps the creative & research team to understand their audience, by decoding the elements in the video content. This includes the characters, emotions, story arcs, and more. It correlates these with audience behavior for a much deeper analysis of individual content or your overall content library.

Utilize AI-powered editorial workflows and speech-to-text algorithms to ensure OTT platform/International distribution compliance with solutions like Audio Conformance, subtitling and machine translation.

Improve video content management & optimize content storage expenses by auto-identifying duplicates and tagging video assets.

Leverage Generative AI to upscale low-resolution legacy content to higher resolution content and deliver other content enhancement like restoration, colorization.

End-to-end customer data platform to analyze unstructured customer data and proved real-time behavior insights for effective media planning and improving advertising effectiveness.

Leverage Deepfakes to conform the speaker's lips to the recoded audio to prevent reshoots.

Resources

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