Driving Data-driven Decision-making With Real-time Digital Marketing Data Hub
ManufacturingBusiness Impacts
Enhanced decision-making processes through data-driven insights
Streamlined data transfer operations through automation
Elevated data quality resulting in improved accuracy and reliability
Enabled improved user journey tracking to strategically navigate and capitalize on the evolving landscape
Customer Key Facts
- Country : US
- Industry : Manufacturing
Problem Context
The client is a global manufacturer offering comprehensive solutions encompassing high-performance safety devices, printing systems, labels, signs, and software.
The client sought to establish a centralized, cloud-based digital marketing data warehouse that operates in real-time and is fully automated.
Challenges
- Integrating data from diverse marketing sources for comprehensive analysis
- Ensuring consistency and aligning data frequencies for unified insights
- Streamlining data transformation and ingestion processes through automation
- Regularly updating and populating datasets with frequent data for up-to-date analysis
Technologies Used
Google Cloud Storage
Monitoring & Alerting
BigQuery DTS
Logging
Cloud Composer
Solution
- Quantiphi aided the client by constructing data pipelines capable of automating and scheduling the ingestion and transformation of data from various sources to Google Cloud.
- Additionally, Quantiphi seamlessly integrated the data platform with a BI Tool (DOMO), enabling rapid dashboard creation and visualization to support descriptive and diagnostic analytics.
Results
Established the framework for implementing data-driven marketing analytics
