case study

Outrigger Resorts & Hotels

Enhancing Google Analytics 4 and Unlocking Insights with Looker Studio


Business Impacts

Ensured accurate and useful data collection by eliminating gaps in GA4 data collection

Configured GA4 system and aligned with Outrigger’s business requirements

Activated actionable insight generation with KPIs on Looker Studio

Enabled improved user journey tracking

Customer Key Facts

  • Country : Honolulu, Hawaii, USA
  • Industry : Hospitality
  • About : Synonymous with local culture and world-class hospitality, Outrigger Resorts & Hotels seamlessly blends with its unique locale in premier destinations like Hawaii, Fiji, Thailand, and Mauritius, offering a compelling guest experience with distinctive sense of place.

Assessing Google Analytics 4 and Dashboarding on Looker Studio

The existing Google Analytics 4 setup did not meet Outrigger’s requirements with gaps in its integration with BigQuery. This gave rise to challenges in activating business insights on Looker Studio. Additionally, Outrigger sought to understand the best practices to implement GA4 and Google Tag Manager by leveraging the power of BigQuery and Looker Studio.


  • Gaps in Google Analytics to BigQuery configuration
  • Identification of the right KPIs on Looker Studio

Technologies Used

Google Cloud Platform

Google Cloud Platform

Google Cloud BigQuery

Google Cloud BigQuery



Google Analytics 4

Google Analytics 4

Google Tag Manager

Google Tag Manager


  • Quantiphi assessed the existing GA4 setup, identified gaps in the current implementation, and leveraged Google Cloud's best practices to update the system.
  • To ensure the seamless recording of data, GA4 was integrated with BigQuery.
  • Quantiphi performed audits and fixes on Looker Studio dashboards and collaborated with Outrigger to brainstorm and implement KPIs on Looker Studio.


  • Quantiphi assessed and audited Google Tag Manager and Google Analytics 4 setup.
  • The system was curated to support the ingestion of accurate data into BigQuery.
  • Through custom KPIs and reports on Looker Studio, Outrigger can now generate reports on actionable insights, enabling improved tracking of user journeys on their website.

"We had a big challenge when we launched our new website, because in addition to a new website build we also made the transition to GA4. We had to improve and update our entire Google Cloud setup, from GTM to GA4 to BQ to Looker Studio, so that we could make sure our data was accurate and useful for making smart business decisions. We brought in Quantiphi and they did a great job with each part of the project, while staying on time and on budget. They showed a high level of technical expertise and efficiency, and I'm looking forward to continued collaboration in helping us use our data effectively in order to grow our business now and in the future."

Joshua Haddadi, Senior Digital Solutions Manager, Outrigger Hotels Hawaii.

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