case study

Leading US-Based Recruiting Agency Unified Marketing Data to Leverage AI/ML-based Decision Making

Recuitment

Business Impacts

Enhanced data quality

Improved decision making

Enabled customer profiling and segmentation

Customer Key Facts

  • Country : United States
  • Size : 7000+ employees
  • Industry : Recuitment
  • About : The client is a globally leading US-based recruiting agency.

Problem Context

The client is a globally leading US based recruiting agency. The client had disparate data sources spread across various website analytics, CRM, internal databases, marketing and campaign, and their enterprise data warehouse. They needed a one-stop solution for their marketing efforts and strategies to unify data and provide a consolidated view of candidates.

Challenges

  • Disparate data across multiple source applications and web-based sources
  • Difficult to unify user-level records
  • Siloed and inconsistent data

Technologies Used

Google Cloud Platform

Google Cloud Platform

Google Cloud Storage

Google Cloud Storage

Google Cloud Functions

Google Cloud Functions

Google BigQuery

Google BigQuery

Google Analytics 360

Google Analytics 360

Hevo

Hevo

Generated a Unified View of Applicants from Different Data Silos

Solution

Quantiphi built a robust, future-proof Marketing Data Warehouse by leveraging GCP, helping the client build unique profiles of job seekers including their names, email, and phone numbers. The created records were then exported to the Salesforce environment by implementing Bi-Directional Integration. This data was then used again to perform customer profiling and segmentation to group customers based on specific attributes for further analysis.

Quantiphi built a marketing data warehouse to provide a unified view of the client’s customers and created an automated pipeline for dashboards and reports, hence enabling them to make AI/ML-driven business decisions.

Result

  • Consolidated view of all the data sources in BigQuery to be used as a single source of truth for analytics and reporting
  • Intelligible understanding of the business operations, marketing efforts, lead conversion funnel, revenue attribution, return on ad spend (ROAS), etc
  • A single view of each and every customer from various data sources to uniquely identify them using provided Golden IDs
  • A custom solution developed with end-to-end process automation

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