Penske Media Corporation
Generated insights on Terabyte scale first-party data
Understood audience interests and engagement over time
Enabled better monetization possibilities for PMC, its verticals, brands and advertiser network
Problem Context
Penske Media Corporation (PMC) was using Permutive as their data management platform to capture user engagement for their various brands and Looker for visualization and insight generation. However, they were not able to obtain a holistic picture for their advertisers because their Google Ads Manager (GAM) and Permutive data were not unified. They wished to share richer insights with their advertisers by unifying Permutive data and GAM data as well as improve the overall dashboard performance from a user experience perspective
Google Cloud
Google Cloud BigQuery
Looker
Google Cloud IAM
Google Cloud Logging
Google Cloud Monitoring
“Quantiphi helped PMC develop visualizations and insights based on PMCs first-party data. The insights are helping PMC better understand its audience and drive results for our clients. Quantiphi is an approved Google partner and was the clear choice when it came to finding a partner to help develop analytics dashboards. Most importantly, the Quantiphi team are true experts. From scoping to deployment, the team was knowledgeable, responsive, and took the time to understand the dataset. The Quantiphi team has been an invaluable partner when in developing PMCs visualizations and analytics capabilities. Thanks for all your help!”
Brett Goverman, Associate VP, Data Strategy, Penske Media Corporation
About Penske Media Corporation: “Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Dirt, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good www.pmc.com.”