Solution

Quantiphi established a centralized Customer Data Warehouse, integrating data from Google Analytics, Google Ads Manager, and Sailthru into Google BigQuery seamlessly.
Quantiphi facilitated the client in unifying data from various sources, deriving actionable insights. The amalgamated data was then used to create interactive Looker dashboards, providing visual insights into ad performance metrics and customer behavior.
The comprehensive solution empowered the client to optimize advertising strategies and enhance audience understanding through informed decision-making, leveraging interactive dashboards and visualizations.

Results

Looker dashboards provide a comprehensive view of customer insights and ad performance, streamlining analytics
The unified data view from various marketing tools establishes a single, reliable source of truth, ensuring consistency and accuracy in reporting and analysis

“We were starting from literally ground zero. We were very much focused on building a house, but we hadn’t really set the foundation or any of that work involved. I think the work that we did here with you all will be a lot more impactful especially down the line. So, I really want to just say thank you to everyone. I know this took a lot of creative solution engineering as well to get to the output. So a really heartfelt thanks to everybody on Quantiphi’s side.”
Senior Director, Product Strategy & Innovation