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In today’s fluctuating marketplace, no marketer can survive without mastering data analytics and automation. Artificial intelligence (AI) and machine learning (ML) solutions are revolutionizing the niche of marketing today. These technologies enhance the system in...

Currently, companies are under immense pressure to adopt strategies that generate adequate results in a world where cookies are no longer used for customer data. Recently, Apple Inc. and Google have taken steps to effectively...

The application of Analytics and Data Science to the world of consumer behavior and marketing is among the lowest hanging fruits, which shows the immediate impact and is easily translated into dollars saved or earned....

A business acquires thousands of customers in its lifetime. However, not every customer is created equal. Some customers provide more revenue and offer fewer costs than others. For businesses to remain profitable, it is critical...

We’re excited to announce that we have achieved another Partner Specialization through the Google Cloud Partner Program with our recent recognition in Data Analytics. The Data Analytics Specialization adds to Quantiphi’s previous specializations in Marketing Analytics and Machine...