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Developing Customer 360 Data Lake

Insurance
case study

Business Impacts

Integration of Data from Multiple Sources with Different Attribute Storage

Data Deduplication was Required for Historical Data Processing

Customer Key Facts

  • Location : North America
  • Industry : Insurance

Problem Context

Customer, an American insurance company providing financial protection to more than 50 million customers worldwide, lacked a centralized platform offering a consolidated view of customer demographic, policy or claims information

Challenges

 

  • Integration of data from multiple sources with different attribute storage
  • Data deduplication was required for historical data processing

Solution

Quantiphi developed a centralized data platform using AWS cloud native services and consolidated customer demographic details and corresponding policy and claims information so as to provide a 360 degree view of the customer

Result

  • Created a single view of the customer across all businesses
  • Unified Data view across domains for APIs to process for the different personas

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