Developing Customer 360 Data Lake

case study

Business Impacts

Integration of Data from Multiple Sources with Different Attribute Storage

Data Deduplication was Required for Historical Data Processing

Customer Key Facts

  • Location : North America
  • Industry : Insurance

Problem Context

Customer, an American insurance company providing financial protection to more than 50 million customers worldwide, lacked a centralized platform offering a consolidated view of customer demographic, policy or claims information



  • Integration of data from multiple sources with different attribute storage
  • Data deduplication was required for historical data processing


Quantiphi developed a centralized data platform using AWS cloud native services and consolidated customer demographic details and corresponding policy and claims information so as to provide a 360 degree view of the customer


  • Created a single view of the customer across all businesses
  • Unified Data view across domains for APIs to process for the different personas

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