Developing Customer 360 Data Lake
InsuranceBusiness Impacts
Integration of Data from Multiple Sources with Different Attribute Storage
Data Deduplication was Required for Historical Data Processing
Customer Key Facts
- Location : North America
- Industry : Insurance
Problem Context
Customer, an American insurance company providing financial protection to more than 50 million customers worldwide, lacked a centralized platform offering a consolidated view of customer demographic, policy or claims information
Challenges
- Integration of data from multiple sources with different attribute storage
- Data deduplication was required for historical data processing
Solution
Quantiphi developed a centralized data platform using AWS cloud native services and consolidated customer demographic details and corresponding policy and claims information so as to provide a 360 degree view of the customer
Result
- Created a single view of the customer across all businesses
- Unified Data view across domains for APIs to process for the different personas
