Insight Engine for a UK-Based Pet Insurance Company to get a Holistic View of their Customers

Insurance
case study

Business Impacts

Identification and acquisition of high lifetime value customers

Optimized targeting by identifying highest and lowest potential customers

Customer Key Facts

  • Country : London, United Kingdom
  • Industry : Insurance
  • About : The client is a leading London-based pet insurance provider

Problem Context

The customer was using various third-party tools to interact with their customers and activate marketing campaigns. However, it became challenging to track the performance of these campaigns with multiple tools in use. The customer reached out to Quantiphi to get a unified view of its customer data from different source systems in a single place and build a platform that can be referred to as a single source of truth.

Challenges

  • Unstructured and siloed data
  • Disparate data spread across multiple application and web sources
  • Inconsistent data across data sets

Technologies Used

Google BigQuery

Google BigQuery

Google Cloud Function

Google Cloud Function

Google Cloud Storage

Google Cloud Storage

Google Cloud Dataflow

Google Cloud Dataflow

Tableau

Tableau

Centralized platform to manage data

Solution

Using data architecture techniques, Quantiphi built a data warehouse platform that condensed data and made it analysis-ready. Real-time data visualization dashboards were also designed for each department. Using data architecture techniques, Quantiphi built a data warehouse platform that condensed data and made it analysis-ready. Real-time data visualization dashboards were also designed for each department.

Results

  • Real-time interactive dashboards for monitoring department specific data deviations¬†
  • Generated insights for improved and informed decision-making
  • Enhanced agility of the system and reduced time-to-insight

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