Business Impacts
60%
Reduction in monthly spend
90%
Reduction in time to market
Customer Key Facts
- Location : North America
- Industry : Computer Software
Problem Context
Client’s objective was to collect, structure, and analyze large unstructured datasets and combine it with interactions from brand marketing and asset data. Client wished to leverage this dataset and provide direction to their partners on creative, media, messaging and communication strategy
Quantiphi developed a platform that allows the client to isolate consumer groups based on known key characteristics and generated dashboards leveraging Amazon Quicksight embedded on their Web App. Visualizations were generated on consumer behavior such as application usage, purchase behavior, and media consumed in real-time
Challenges
- Storing at least 14TB of data coming from 11 different data sources
- Customer data was unstructured and had not been validated for over a year
- Processing and enriching daily data of 2 billion records
- Revising the infrastructure and reducing the risk of errors during downtime
Technologies Used
Amazon EC2
AWS Lambda
Amazon S3
Amazon Redshift
Amazon Athena
AWS Glue
Big Data Platform for Easy Data Sharing
Solution
Quantiphi helped Apollo create a fully managed, cost-efficient and secure Customer Data Platform (CDP) with an automated end-to-end pipeline capable of processing terabytes of data daily and providing consumer behavioral insights within minutes.
Quantiphi also developed a self-service, scalable web application that allows Apollo to isolate consumer groups based on known key characteristics and generate visualizations on consumer behavior such as demographics, application usage, purchase behavior, geolocation, and media consumed in near real time. This enabled the client to have a scalable, robust, and hyper-personalized CDP that allows easy integration with multiple functionalities and enables the incremental release of workflow.
Result
- Able to generate insights on terabyte scale data in less than a minute
- Access Dashboards from within the Application
- Customer Insights on personalized dashboards
- Ad-hoc Analysis
- Reduction in time to market by 80%
- 60% reduction in monthly spend
