Reduction in monthly spend
Client’s objective was to collect, structure, and analyze large unstructured datasets and combine it with interactions from brand marketing and asset data. Client wished to leverage this dataset and provide direction to their partners on creative, media, messaging and communication strategy
Quantiphi developed a platform that allows the client to isolate consumer groups based on known key characteristics and generated dashboards leveraging Amazon Quicksight embedded on their Web App. Visualizations were generated on consumer behavior such as application usage, purchase behavior, and media consumed in real-time
Quantiphi helped Apollo create a fully managed, cost-efficient and secure Customer Data Platform (CDP) with an automated end-to-end pipeline capable of processing terabytes of data daily and providing consumer behavioral insights within minutes.
Quantiphi also developed a self-service, scalable web application that allows Apollo to isolate consumer groups based on known key characteristics and generate visualizations on consumer behavior such as demographics, application usage, purchase behavior, geolocation, and media consumed in near real time. This enabled the client to have a scalable, robust, and hyper-personalized CDP that allows easy integration with multiple functionalities and enables the incremental release of workflow.