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AI • March 1, 2024

Unveiling the Top Trends in AI/ML for 2024

The year 2024 marks a pivotal moment in the evolution of artificial intelligence (AI) and machine learning (ML) technologies. As organizations continue to harness the power of AI/ML to drive innovation and efficiency, staying informed about the latest trends shaping the industry landscape becomes imperative. In this blog, we will explore five key trends that are set to dominate the AI/ML space in 2024, from multimodal AI advancements to the importance of responsible AI ethics. These trends not only reflect the current state of AI/ML technologies but also offer valuable insights into how businesses can leverage them to achieve their strategic objectives and stay ahead in today's competitive market. Let's dive in and uncover the top trends driving AI/ML innovation in 2024.

1. The Move to Multimodal

Multimodal AI goes beyond traditional single-mode data processing to encompass multiple input types, such as text, images, and sound -- a step toward mimicking the human ability to process diverse sensory information. Although most generative AI initiatives today are text-based, the real power of these capabilities is when enterprises marry text, conversation, images, and video, and apply those to various business processes. Multimodal AI Market Forecast to 2030 – the market size was valued at US$ 0.89 billion in 2022 and is expected to reach US$ 105.50 billion by 2030; it is estimated to record a CAGR of 36.2% from 2022 to 2030. BFSI and North America are the most significant drivers. Moreover, introducing multimodal capabilities strengthens models by offering them new data to learn from.

Quantiphi currently offers a GenAI accelerator designed to harness textual input pertaining to a product concept, transforming it into comprehensive marketing content for users. This encompasses various textual and visual elements, such as product descriptions, taglines, brand names, social media posts, packaging images, and logo images. Additionally, the accelerator facilitates the creation of video commercials using GenAI technology.

Also, Quantiphi’s Intelligent Content Management serves as a unified solution for all your content management requirements, supporting a wide range of media formats including images, documents, videos, and audio files. This application enables the extraction of insights from each content type, making it easily searchable. For videos, the application extracts transcripts, objects, summaries, and key discussion points, thus enhancing the accessibility and usability of content repository.

2. Is Bigger Better?

At present, general-purpose LLMs for enterprises don't always deliver on the promise of driving real value through increased productivity, lower costs, and better insights. An alternative approach is to utilize fine-tuned micro LLMs, which can be tailored to meet the specific needs of a business. Fine-tuned micro LLMs enable precise, context-specific, and actionable insights by focusing on specific industry domains such as IT, HR, Facilities, Legal, Compliance, DevOps, Customer Support, or Sales and Marketing. This specialization promises higher accuracy and relevant interactions, which in turn enhances the effectiveness and efficiency of business operations. A Google study demonstrated that fine-tuning a pre-trained LLM for sentiment analysis led to a 10 percent improvement in accuracy.

Quantiphi's baioniq is an enterprise-ready GenAI platform powered by AWS, is designed to address this need. Leveraging Amazon Bedrock and Amazon SageMaker JumpStart, baioniq customizes generative responses for diverse industries. Its user-friendly interface and adaptable layers simplify the fine-tuning process of LLMs and micro LLMs to meet an enterprise's specific tasks.

3. With Great Power Comes Great Responsibility

The increasing prevalence of AI systems underscores the critical importance of ensuring their transparency and fairness. This entails meticulous scrutiny of training data and algorithms to detect and mitigate biases. It is imperative that responsible AI ethics and compliance considerations are integrated throughout the entire process of crafting an AI strategy and developing AI models. As we enter 2024, it becomes evident that this year will be pivotal for AI regulation, with laws, policies, and industry frameworks evolving rapidly both in the U.S. and globally. Organizations must remain vigilant and adaptable as compliance and legislative requirements undergo shifts, potentially impacting global operations and AI development strategies significantly. For instance, the proposed American Data Privacy and Protection Act (ADPPA) mandates rigorous design evaluations and impact assessments for AI/ML models. Similarly, in Europe, the proposed EU AI Act, anticipated for passage in 2024, introduces new assessment and reporting criteria for "high-risk" AI systems.

Our GenAI models are built upon a robust framework of responsible AI principles, encompassing Fairness, Transparency, Explainability, Human-centric design, Socially Beneficial outcomes, Governance and Accountability, Scientific Rigor, and Security and Privacy considerations. This framework ensures that our GenAI solutions prioritize fairness, transparency, and ethical practices throughout their development and deployment. By adhering to these principles, we mitigate risks such as bias, ensure accountability, and safeguard security and privacy, thereby enhancing trust and confidence in our AI technologies.

4. Employee Enablement

Collaborative and Augmented AI empowers users and knowledge workers to tackle complex tasks more efficiently, even with limited experience. This technology also enhances employee training and skill development, as AI-driven learning platforms personalize training programs to match individual performance, preferences, and learning styles. This personalized approach accelerates learning curves and equips employees with the necessary skills to excel in their roles, enabling businesses to adapt swiftly to changing market demands and maintain a competitive edge. Furthermore, collaborative AI fosters improved communication and teamwork by facilitating real-time information sharing, project management, and workflow optimization.

According to McKinsey, current generative AI technologies have the potential to automate tasks that consume 60 to 70 percent of employees' time, leading to significant productivity gains. Leveraging generative AI alongside other technologies could further enhance productivity growth by 0.1 to 0.6 percent annually through 2040, with potential additional gains of 0.5 to 3.4 percentage points annually through work automation. For instance, consider the realm of drug discovery, where time and innovation are paramount. Generative AI expedites this process by swiftly producing novel compounds with therapeutic potential, revolutionizing the field of life sciences. Unlike traditional machine learning, generative AI algorithms can generate new molecules based on various factors such as chemical structure, binding affinity, and toxicity. Additionally, Digital Animal Replacement Technology (DART) provides a humane and accurate alternative to traditional animal testing for drug discovery, manufacturing, and pre-clinical trials. DART achieves results comparable to traditional methods, offering a revolutionary approach to pre-clinical testing.

5. Show me the money!

Corporate leaders who once viewed Generative AI (GenAI) primarily as a means to enhance productivity are now shifting their focus towards achieving higher revenue and amplifying sales. We are witnessing the emergence of a new era where GenAI is leveraged to craft personalized email templates, sales scripts, blog posts, social media content, email campaigns, and product descriptions tailored to individual prospects. By automating content creation, sales teams can maintain a consistent and captivating online presence while attracting and nurturing leads. Furthermore, through the analysis of customer preferences, behaviors, and interactions, AI can suggest or generate messages that resonate with specific audiences, thereby enhancing outreach effectiveness, lead qualification, and upselling opportunities.

According to McKinsey, Generative AI has the potential to unlock an additional 70% in total economic impact (~$7.9 trillion) beyond the capabilities of other AI and analytics tools, encompassing all aspects of worker productivity and use cases.  

Supercharge Workforce Productivity with baioniq an enterprise-ready generative AI platform. baioniq enables organizations to optimize the productivity of their knowledge workers by tailoring Generative AI to specific industry tasks.

To learn more, explore our exclusive video under Q&A series where AWS and Quantiphi experts discuss the latest AI/ML trends for 2024. Gain invaluable insights from industry leaders and discover how cutting-edge advancements can transform your business.

To discover how Generative AI can elevate your business to unprecedented levels of success, schedule a consultation with our team today. Let's embark on this transformative journey together!

Written by

Stephanie Pace

AI/ML Practice Director - AWS

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